If you just want to make a sale, culture doesn’t matter.
If you want to create a real change, movement and/or residual income that lasts far off into the future, culture matters.
I define culture as the glue that holds people together.
But it does more than that.
It helps create an army of people reinforcing harmoniously the message that makes the difference.
The more people who do that, the more likely it is for someone to believe and apply.
Culture is simple to define – but more difficult to build because it takes clarity, vision, commitment and consistent dedication on the part of the leaders.
It also takes serious patience, but it’s worth it.
Here are 5 clarifying questions to help you sharpen or define your culture.
- What is the vision?
- What are the beliefs and values of the group?
- What are the things members of the group do individually?
- What are the things members of the group do together?
- What are the members of the community called?
Answer these questions with words that move the soul, and you’re on your way.