Marketing Is Dead

That’s what Seth Godin said in his book The Purple Cow. People are busy.  Competition is fierce.   The noise is loud. How to be heard? First, be remarkable.  (like a purple cow) Be so good So consistent and Care so much They can’t ignore you. Second, engage. In a fast paced, auto-pilot, highly connected …

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It’s Not Rocket Science

Last night we learned from someone in our community who sponsored 6 customers in 3 days. Over the last month or so he’s helped a total of 11 get started. He’s done this while working a full time job and being a family man. I’m so excited for his success. In our platform, 6 customers …

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Hurt People

Yesterday I wrote about an old boss I had. Someone who, at the time, wasn’t my favorite guy in the office. The part I didn’t tell you was that years later, this man decided to take his own life. Now I know he was fighting a hard battle on the inside that no one could …

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My Old Boss

I’ll always remember what it felt like, the day my boss metaphorically squished me down into the ground, with his thumb – and spit in my face. I’d been working my tail off trying to show the company what I was made of. Getting to work early, going the extra mile while I was there, …

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The Problem With Upsells

You’re in the drive through line at a fast food restaurant, you place your order & a digital voice comes through the machine asking, “Would you like a cookie with that?” You say yes, or no, move on with your order & probably come back to visit the restaurant again another day. When done right, …

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Facebook Invitation Formula

The 3 step recruiting process is 1 way to effectively invite people to look at what you’re doing. There’s another way that’s a bit faster that can work too. This is for use specifically with Facebook messenger audio. It goes like this. Step 1 – Express Goodwill Hey Margarite, this is Paul, I hope you’re …

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Monks & The Sand

In some Buddhist monasteries monks spend up to a month creating elaborate paintings of sand. In the west, these beautiful creations would be displayed in galleries or hung in entry ways to be loved and admired for years to come. In the East, the Monks destroy their creations upon completion, washing the sand away in …

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Inspiration Vs. Degredation

Dale Carnegie advises in his book How To Win Friends And Influence People to never criticize, condemn or complain. This morning I had breakfast with a great friend who owns an assisted living center. He said it used to be that when he’d meet with his employees, the focus would be on what they’d done …

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How To Blog

I used to think blogging was hard. Now I know, it’s easy. First, understand why. Second, remember they can be short. Third, realize you don’t have to be Shakespeare. Let me ask you a question. Throughout your entire day, was there just 1 thing you experienced that another human being could get value from? Something …

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