Nobody wakes up wanting your product.
But they DO wake up wanting something.
Figure out what that is, and you’ll never wonder if your marketing works again.
Last week a friend asked me to review his marketing. I only had 10 minutes. But what I told him applies to every business—including yours.
Here are the three questions that fix broken marketing:
Question 1: Who’s waking up wanting this?
Most people start with a product and try to convince people to want it.
Flip it.
Start with the person. What are they already searching for at 2am? What problem keeps them up? Work backwards from there.
When I first went online, I had a home business. I targeted people who already had home businesses.
Problem: they already had one.
My thing wasn’t bad. My message was wrong.
So I wrote an e-book called Home Business Domination teaching the strategies I was using to grow. Suddenly, people wanted it. And once they got it? It led them to my actual business.
That e-book was a bridge—not to my product, but to what they actually wanted.
Question 2: What makes yours different?
Here’s where most marketing dies.
“Build an income that works without you.”
That sounds good, right? Except every home business on earth says the same thing. “Fire your boss.” “Achieve your dreams.” It’s wallpaper.
When we built our sales page, we found what actually made us different:
- 80% commissions
- Only two referrals to be in positive cash flow
- Comp plan locked forever
Our headline: “We got burned by every company we promoted, so we built one that can’t burn you.”
Same transformation. Completely different angle. Now it stands out.
Question 3: How do you make it sound fresh?
If people think they already know what you’re selling, they’ll scroll past.
I’ve written emails about saving money for 20 years. You know how many times I put “saving money” in the subject line?
Never.
Instead: “The Wealth Multiplier Hiding Right Under Your Nose.”
Same content. New wrapper. Now they open it.
Next time your marketing isn’t working, don’t ask if it’s good.
Ask these three:
- Who’s waking up wanting this?
- What makes mine different?
- How do I make it sound fresh?
Answer those, and you’ll stop wondering if your marketing works.
You’ll already know.