A lot of people are talking about marketing, target marketing, and message-to-market match—how do you create content that attracts the right people to what you’re doing?
Man, I’m here to tell you that all of this can be so complicated.
There are so many things that’ll make you second-guess yourself. You’re like, “Oh, am I doing this right? Am I doing that right? Am I applying this marketing principle? Am I saying the right thing to make sure I’m speaking exactly to my target market?”
It’s exhausting, honestly, when you think about it. There’s just so many things.
But I think it is way more simple than that when it comes to marketing and creating content that will attract the right people.
The Simplest Marketing Strategy: Talk About What You’re Building
Here’s what I mean:
If you’re building a home-based business, why not talk about home-based business?
If you’re building a home-based business, why not write posts about it? Give observations on different things you’ve noticed—things you like, things you don’t like, things you’re seeing in the marketplace.
Here’s the thing: I’ve been talking about personal development for 20+ years now. Just talking about it every day. And guess what? People who like personal development found us and were attracted to what we do because we were talking about it.
So I wonder if growing a residual income might be as simple as talking about residual income.
I wonder if attracting people who are interest in home business might be as smile as just talking about home business.
A Real Example From This Morning
Let me give you just one quick example from earlier today.
We built an AI chat assistant for our sales page for the company that I’m in. What’s so cool about this AI chat assistant is I get to read the conversations that come in from prospects.
I am really excited about this because it lets me know what our prospects are asking and what they want to know.
Then I can train our AI chat assistant to make sure she gives the right answer.
So I was working on this in my business this morning, right? I started thinking about these things, and I was typing up the answer when I thought, “You know what? Why not just share this on Facebook?”
Here’s What I Posted:
I’m geeking out over this..
Call me a weirdo, but I absolutely love the fact that I get to see ll of the questions that prospects ask about our business, and then train our AI chat assistant on our sales page, to answer these questions in the perfect way for all of our affiliates.
I feel like this is REAL market data, and it gives us the ability to really empower all of our affiliates, especially the brand new ones who might not know exactly how to answer questions that prospects ask. It’s like having the effectiveness of a 3 way call, but it’s available 24//7, on demand and never gets tired of answering questions and talking to people…
It can talk to many prospects, handle objections, build belief, ask about goals, and lead to getting started decisions, for hundreds of prospects at the same time.
Every time I train Sage to answer a question properly, that means I only have to answer that question one time, and not over and over and over and over and over again in the future for the rest of my life.
So cool.
In case you’re curious, here is the exact question along with the the new answer that Sage gave after she was trained properly.
Prospect: How do the commissions of hba compare to other companies
Sage: Great question! HBA actually has the highest paying residual commission percentage of any company in the world.
Here’s what makes it different — it’s one level, which means you keep ALL the commissions instead of sharing them with an upline or downline. Your income is 100% in your own hands. You don’t have to rely on motivating anyone else to grow your income.
Only two referrals here and you’re in positive cash flow. I’m not aware of any other company where that’s possible.
Here’s a real example from Paul’s background: He once built a team of 600 people in another company, and that produced $1,200 a month in residual income. That same $1,200 would only require 10 customers here at HBA.
See the difference? Instead of managing hundreds of people, you just focus on referring customers to products they actually use.
What kind of monthly income goal do you have in mind?
* Notice how Sage finished with a question. Professional conversation leading handled with automation.
Let’s GOOOO!
If you’d like to take a look at what we have to see if it might be a fit for you, comment or shoot me a direct message, and I will get you a link to our brand new, super duper and amazingly honest Intro page where you can see everything in one place.
And of course, there’s never any pressure from me. You can look with no obligation.
In fact, someone said to me yesterday,
“You are welcome to bug me about it.”
And I said…
“You can count on one thing from me, and that is I ain’t going to be bugging nobody about it.”
Honestly, too many things to do, too much life to live, to be chasing and hounding people.
What does that mean for you?
If you want to look, let me know, and I’ll send you the link.
Then, if you like what you see, you can get back to me and ask me questions. Other than that, I will leave you alone.
So, send me a message if you’re curious to see what I’ve been helping to build for the last ten years. You never know, you just might like it or learn something that can help you in another business.
Thanks for reading, and whatever you do, always go for your dreams. Have a great day.
See What I Did There?
I literally just talked about my business.
I shared what I was working on, what excited me, and how it helps our team.
No hype. No pressure.
Just honest enthusiasm about something I was genuinely working on that morning.
The Bottom Line
In marketing, do that.
Talk about home business. Talk about residual income. Talk about why you’re building residual income. Talk about how you see your life becoming when you get the residual income that you want.
You don’t have to lie. You don’t have to pretend you’re someone that you’re not.
Just be honest and share your honest thoughts.
If you will keep the topics of home business, residual income, and all things related to those at least in your consciousness so that they kind of find their way into your content, my sense is you will begin to attract more people who are interested in those things.
Maybe marketing is just that simple.
PS: What are you building? What excites you about your business today? Share in the comments below—I’d love to hear about it.
PPS: Ever wonder why the “just get 2 who get 2” plan never works? In today’s call, I share the exact moment I discovered the 80/20 rule—and how it destroyed the illusion I’d been operating under for years. This one insight changed my entire approach to building residual income.
You can also dial into the replay from your phone: 712-432-0990, Access: 565762#