When I caught a glimpse of how important concentration was, I decided to purge my email inbox and unsubscribe from nearly all marketers and senders of email. This was a great exercise and I love how clean my inbox is today. I still get emails from a precious few that I value & appreciate. Here …
Seth Godin wrote in his blog post today that entrepreneurship is about, ‘Solving problems in a way you can be proud of.’ It helped me to remember some key insights. First a key question, Which problems, specifically are you attempting to solve with your product or service? There are lots of problems in the world …
I recently learned in The Marketing Seminar, with Seth Godin, that marketing is change. When I decided to buy my first online marketing training product back in 2009, I was sitting on the floor of a tiny bedroom with brown carpet and brown paneled walls, in a 1984 single wide trailer-house. I remember the moment …
Yesterday subscriber and fellow freedom crusader messaged me with some great questions. (thank you Angela!) I thought it might be helpful to answer them in a blog post. Here we go. Do you do cold calling from a list of leads? I don’t do cold calling. Cold calling is when you call people who have …
My greatest source of inspiration for daily blogging is Seth Godin. He never told me to blog daily, I just see him do it, and it inspires me to do it too. Sometimes what we do, speaks more effectively to the heart, than what we say. In any case, some of my readers have asked …
In the book Tribes, Seth Godin recommends many things that can strengthen your movement. One of those things is to publish a manifesto. A document outlining the soul of your tribe. A flag on a pole your group can wave as they ride into battle, together. Where are you going? What do you believe? What …
Yesterday when I picked my kid’s up from school, there was a line of cars that must have been half a mile long. I pulled up to the rear and said to myself, “hmmmmmm”, …at which point I pulled out and proceeded to drive around them all and moseyed all the way up to the very front of …
Marketing changed my life. It’s when I made the shift from asking just friends & family, to effectively asking ‘strangers’ to buy by products & join my business. For me, a big part of the shift was turning those strangers into friends through the marketing process. But what is marketing anyway? 2 of the best …