I’ll never forget reading that email.

She was a retired school teacher who had been working on building an extra income for herself and her husband so they could get out of debt and live life more comfortably.

She had been a part of a company I was in.

My heart ached for her as she related her story of racking up $50,000 in credit card debt so she could ‘buy all the products‘ and ‘go to all the events.’

Now the company was out of business and she was in a worse financial position than she would have been had she never joined that company.

Of course, all is never lost and there are other benefits I’m sure she received from that experience, but none of that changed how I felt in that moment.

Terrible. 

“This is not what I joined the home business profession to do.”

For me, home business has always been about a path to a better future.

The ability to chart your own course, grow your self and your income.

Help others.

Achieve financial freedom.

When I read this email I realized that in this case, home business had actually been more harmful financially, than helpful.

Unfortunately, the sad reality is that statistics in business show the percentage of people who earn money, is far from the majority, and the percentage of people who earn full time incomes – even smaller.

Just look at any income statistics sheet from any company who reports them honestly and you’ll see, this is the truth.

This is not a fate suffered by the home business profession alone by the way.

Statistics in traditional business tend to mirror these percentages.

I like to think there are specific reasons for these numbers and that yes, we can work to educate and train and help people overcome.

That being said, we are very naive to ignore reality.

If you are going into business knowing these numbers, how can you in good conscience entice people to spend large amounts of money based on the “potential” of the ‘opportunity’ when we know that the lions’ share of the people joining will not experience the benefits of the ‘opportunity’ like the smaller percentage will?

And this is where, I think, high ticket sales in home business, can be dangerous.

Customers join for products.

Affiliates, reps and distributors join for opportunity.

The lines get very blurry when people begin to buy products, not alone for what the products can do, but also for the financial potential of what can happen when they sell those products to others.

I have nothing against selling opportunity, by the way.

I think much of what we buy in life is based on opportunity as I wrote in this post a while back.

I love opportunity and appreciate deeply the potential of what can happen to change a person’s future for the better financially and otherwise.

‘Without vision, the people perish’ says the Bible and good sales, as the greats know, is enriched with vision.

I’m also a fan of substance.

I’m a fan of delivering more in use value than I take from the market in cash value, as Wallace Wattles wrote in his book The Science of Getting Rich.

This is not a perfect science and I’ve made plenty of mistakes myself.

I like to think I’m learning something over my years of experience and I guess I’m just saying that as promoters, we have to be careful.

If we want our work to matter and make a net positive difference in the lives of people we are endeavoring to serve, we have to remember how easy it is to become intoxicated with fattening our bottom line and temper that temptation with a consideration of what our actions might be producing in the lives of all the people around us.

Not everyone we sell to will become a top producer or a smashing financial success.

Remembering this can help us choose more wisely, the products and businesses and ideas we promote.

I’m not against ‘high ticket’ products just because they have a high price tag.

There’s not a thing in the world wrong with a high price tag, as long as the value is there.

In the business opportunity space, it’s important to remember that the value of the opportunity is always relative, and not as high as we’d all like it to be, so we have to be careful enticing others to make large financial decisions based on ‘opportunity’ alone.

And that, in my opinion, is the danger of high ticket sales in the Home Business Space.

Proceed with caution.

Thanks for stopping by and whatever you do, always go for your dreams,

Paul Hutchings

Paul Hutchings

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