“The video is too short.”
“There’s no buy button.”
“It’s not branded to me.”
I’ve heard some of the feedback on our new funnel. And I want to address every single concern — because I think once you see the reasoning behind each decision, it’ll click.
But first, let me save us both some time.
None of what I think matters. None of what anyone thinks matters. What matters is what’s happening with the numbers.
So before I explain the “why” behind every design choice, take a look at this screenshot.
That conversion spike you’re looking at? That’s January 26th — the day we launched this funnel. The trend line tells the whole story.
Now let me walk through the concerns I’ve been hearing, because they’re actually good questions — and the answers reveal some important principles that apply to any funnel, not just ours.
“The video is way too short. There’s no testimonials in it.”
That’s because the video at the top isn’t a sales video. It’s the opening of the sales formula — not the entire sales formula.
Think of it like the first chapter of a book. The first chapter’s job isn’t to convince you to recommend the book to all your friends. Its job is to get you to read chapter two.
The entire page is the sales piece. The video is just where it begins.
This is a principle worth understanding no matter what you’re selling online. Too many people try to cram everything into one video and wonder why nobody watches it. The video’s only job is to pull the reader into the rest of the page. That’s it.
“There’s no buy button next to the video.”
Would you ask someone to marry you right after telling them your first name?
Of course not. They have to know you well enough to want to say yes before it makes any sense to ask.
That’s why the buy buttons on this page come after the sales message — after the prospect has had a chance to understand the value, see the proof, and actually want what’s being offered.
The top video is only a small part of that message. Putting a buy button at the top is the marketing equivalent of proposing on a first date. It might work once in a while, but mostly it just makes you look desperate.
If you’re building your own funnels, remember this: the buy button should show up at the moment the prospect is most likely to want to click it — not at the moment that’s most convenient for you.
“But I pre-sell my prospects before they even get to the page.”
We thought about that.
That’s exactly why we added a small link right under the top video that takes a pre-sold prospect directly to the purchase options.
If you’ve warmed someone up ahead of time, you can point them straight there. This way, we accommodate pre-sold traffic without turning into the creepy first-date proposal guy for everyone else who lands on the page cold.
Best of both worlds.
And this is a smart design principle in general — always give your warm traffic a shortcut, but never design your entire funnel around the assumption that everyone showing up already trusts you. Most won’t.
“The free ebook should be on the lead capture page with a video.”
Here’s the thing — this funnel was primarily designed for new members who are just getting started.
Most new people are going to be having a simple conversation: “Are you open to taking a look at a way to generate income?”
Inviting someone to look at a business opportunity is way easier than inviting someone to download an ebook. Less friction. More natural.
So the funnel had to be built for that use case first.
At the same time, we wanted to go the extra mile for the person who did take a look. That’s why the ebook is positioned as a bonus giveaway inside the funnel — not as the primary offer on the front end.
If you’re an experienced marketer who wants to lead with the ebook, you’re absolutely free to do that. Mention it in your pre-funnel messages, create your own lead magnet page, use whatever tools you have.
This funnel just isn’t designed around that approach, because the person who joined yesterday shouldn’t need to figure all of that out before they can start getting results.
The lesson here applies broadly: when you’re designing a system that other people will use, build it for the person with the least experience — not the most. Advanced users will always find a way to customize. Beginners need something that works out of the box.
“The funnel isn’t personally branded to the affiliate.”
Actually — on all of our sales pages, the affiliate’s name and picture appear. That’s pretty branded.
But the capture page? No, that’s not branded to anyone. It’s a direct response capture page, and its primary job is one thing: get the lead.
Here’s the bigger point, though.
If you’re brand new and just getting started, you should not be thinking about personal branding during the launch phase of your business. Branding is what you refine over time. Getting leads and making sales is what you do right now.
Think of it this way. When a new restaurant opens, they don’t spend the first month redesigning the logo. They open the doors, serve great food, and get people in the building. The brand develops as people experience what you offer.
The number one goal of this funnel was to help new people get started and get into profit quickly. And I think we did a solid job of mixing direct response effectiveness with personal branding on the sales page for every affiliate.
“People have to download their leads — they don’t go into my autoresponder.”
Yes, this is true. And at some point, we’d like to build a more streamlined approach for moving leads onto each person’s personal autoresponder.
But here’s why we did it this way for now.
The number one goal was simplicity. Give the new person something they can use right out of the gate with zero tech setup.
In order to make that work — and I mean actually work, where the follow-up emails reach the prospect’s inbox instead of landing in spam — we decided the best approach was to send follow-ups from one main, established email account and include each affiliate’s links inside those emails.
If you’ve ever tried to set up an autoresponder, connect it to a capture page, write a follow-up sequence, configure your DNS records, and warm up a new sending domain… you know how quickly that turns into a full-time job.
And for someone who just wants to start sharing a business and making money, all of that tech becomes a wall.
Think about what this means for someone just getting started.
They can go generate 100 leads, make a few sales, and be in profit…
…before they ever have to think about autoresponders, lead capture pages, email sequences, branding, or lead magnets.
That was the goal. Get people into profit first. Figure out the fancy stuff later.
Look, I get it. When you’ve been in the game a while, you see a funnel and your brain immediately starts optimizing. “I’d change this. I’d add that. I’d do it differently.”
That instinct is good. It means you’re thinking like a marketer.
But this funnel wasn’t built for the person who already knows how to build funnels. It was built for the person who joined yesterday and needs something that works today.
And the numbers say it’s working.
If you’re curious about what we’ve built — or if you’re looking for a system that lets you start generating leads and making sales without needing to become a tech expert first — go take a look.
Send some traffic to it and watch what happens.
The proof is in the conversions.