In marketing, you can choose to play the short game or the long game.
If you’re playing the long game it’s important to understand that vast majority of people who could be your customers or team members, are not ready to buy or join yet.
Creating consistent content is the most important thing you can do to move those people, over time, into the place where they are ready to become happily involved with your business.
And guess what!?
They are DYING to hear from you.
Here’s why…