Beginner Guide To Facebook Advertising For Home Business Owners

Hey there my friend thanks so much for stopping by to check out this beginner guide to Facebook advertising for home business entrepreneurs.

I’m super excited to write this post because, i’m now generating about 10 leads a day consistently with Facebook ads.

It’s definitely been a little bit of a learning curve, and I’m no expert yet, however – i now know enough to be generating leads and super excited about the possibilities of the future.

Since I’m just now coming through, some of the initial challenges and frustrations when it comes to generating leads on Facebook – I think I’ve got some great insights to share with you, specially if you’re just getting started.

Here are my Top 8 Facebook Advertising Tips For Beginners

Number one – don’t expect massive success within the first few days.

Learning to generate high quality and inexpensive leads on Facebook is a skill that literally can pay you millions of dollars.

Because it’s such a valuable skill, one should not expect to master it in under a week.

I made this mistake the first couple times I tried to start marketing on Facebook with paid ads.

I was not consistent. I didn’t make the decision that I was going to learn this no matter what, and therefore I always quit too soon.

If you’re going to do this, decide that you’re going to do it and be consistent and give it the time it takes to learn the skill.
Number two – keep things simple (especially at the beginning)

One of the things that drove me crazy when I first started getting my ads ready, was the fact that there are so many different options, and so many different things you can potentially do.

For instance, I wondered if I needed rotator links, with different capture page funnels, all rotating different messages, all going to different auto responder lists.

And what about targeting different markets? Should I do more than one at the same time?

Oh and let’s not forget the different types of ads you can do.

And the email follow-ups… Let’s not forget those

I almost drove myself nuts.

I know it sounds crazy, but at the beginning there’s so many different things you could do… It’s so easy to get lost in confusion.

I finally decided – to keep things simple.

Here’s how I did it.

Focus on only one market.

In-home business profession it make sense to target other network marketers and so this was the market that I settled on.

Focus on only one form of advertising.

I decided to focus on the story post engagement ad.

I guess it doesn’t really matter which one you choose – but it does make sense to pick one and focus on it, at least for a bit until you get the hang of it before trying to do too many other types of ads -like website conversion, video ads, yada yada, yada…

Focus on only one link to Capture page for all of your ads.

Here’s the one I’m using now.  It’s converting at about 30% which is not great – but better than average.  

 

If that one link can split test at least two different capture pages, PERFECT.

Split testing your capture page is really important and it’s one of the big things you want to focus on improving in the beginning.

If you can improve the conversion rate on your capture page you can massively decrease the cost per lead.

This is definitely something you want to have set up, even though you’re keeping things simple.

Number 3 – Make sure you have your Facebook tracking set up properly

When I place my first ads my tracking was not set up right.

I couldn’t tell if I was getting leads, and I could not tell how much they were costing.

When doing any type of paid marketing, it’s really important to make sure that your tracking everything so you can know what is producing results and what is not.

Facebook recently updated their tracking system, and I found this article that showed me how to set up my tracking properly on my website.

I followed these instructions and then ran some ads.

Now I can tell exactly which adds are producing which leads and how much the leads are costing.

This is so important.

Number 4 – Set a budget that you can be consistent with – that’s not going to stress you out if you lose it.

one of the things that I am currently learning from my Facebook advertising mentors, is that most of your ads will not be profitable.

Facebook advertising is about testing different ads to find the ones that work.

They tell me that about, 20% of all of the ads you place will be winners.

80% will be losers.

So the game is about scaling the winners and ditching the losers.

If you don’t have a budget that you can stay consistent with you’ll never be able to find the winners because you’ll be so scared of what the losers are doing to your budget that you quit too soon.

My team member Justin, who’s currently signing up about 15 to 25 people a day- says that scared money does not attract wealth.

On Facebook, you can have success with as little as $10 a day, you’ve got to commit to being consistent over time to see great results.
Number 5 – make sure and separate men from women and desktop from mobile in your ads.

One of the things that’s nice about Facebook as you can really Hone in and target specific groups of people.

Since men and women are different, you’ll want to target them separately.

Also, since the mindset people are in when they’re looking at a desk top newsfeed is different from one they’re in when they’re looking at a mobile newsfeed, you definitely want to separate those too.

Right now, my best results are coming from female mobile, and I would not know that had I not separated those ads.
Number 6 – have a basic understanding of how Facebook ads are structured.

This is something that really confused me for a while when I was first learning Facebook ads.

What the heck is the difference between a campaign, ad set and an ad.

No one seemed to be able to describe to me in clear terms what those three things were and how I could use them to organize my ads.

Have you ever had that same confusion?

If so, hopefully I can clear things up a bit for you.

Campaign – is the top level organizer for your ads.

If you can imagine a bucket, it’s like a bucket that you’re going to put all of your ads in.

Maybe you have a red bucket in the blue bucket in the green bucket and you want to put different ads in each bucket.

That’s campaign.

Ad set – this is the specific target market of people you’re going to target with your ad.

It also includes the budget you’re going to use for this particular group of people.

This would be the exact same thing as an ad, were it not for The fact that Facebook allows you to test different ads inside an ad set.

For example, let’s say you want to target, all women, Who like the company Amway, with a story post ad that has a picture of you and your family – along with your story and your link to your capture page.

You want to spend five dollars per day, advertising to this group.

All of this is set at the ad set level.

I know this sounds like an ad, and it is.

Maybe that’s why it was so confusing to me beginning …

🙂

They call it an ad set, because they want you to be able to use different ads to target the same group of people.

So if I wanted to use a different picture or a different story – i could set those up as different ads inside the ad set.

Facebook with then rotate those ads, to the market that I had selected and use the budget that I had set inside my ad set.

If you only have one ad, then your ad set and your ad are pretty much the same thing.

Does this make sense?

Hopefully it does because it really confused me for a long time until I sort of figured it out.
Number 7 – set your budget on all your ads at five dollars per day or less

Because most of your ads are going to be losers, you want to set your budget low on all of them, Watch them for about three days or so.

After two or three days you’ll be able to see which adds are giving you leads at an acceptable cost.

You can increase the budget on those by couple dollars and shut the other ones off.

Last Tip – Number 8 – You can customize your ad reporting to make for easier viewing. 

when you go to look at your ad results – facebook is going to give you TONS of statistics that could be confusing. 

For the most part, you really only care about a few things.  

You want to be sure and customize the reporting template so it only gives you the numbers that matter most to your business. 

One of the big ones you’ll have on there is Cost per lead..  Obviously, this is the thing you want to get as LOOOOW as possible.  

So there are my top 8 tips in my home business Facebook advertising guide for beginners. 

Number one – don’t expect massive success within the first few days.

Number two – keep things simple (especially at the beginning)

Number 3 – Make sure you have your Facebook tracking set up properly

Number 4 – Set a budget that you can be consistent with – that’s not going to stress you out if you lose it.

Number 5 – make sure and separate men from women and desktop from mobile in your ads.

Number 6 – have a basic understanding of how Facebook ads are structured.

Number 7 – set your budget on all your ads at five dollars per day or less

Last Tip – Number 8 – You can customize your ad reporting to make for easier viewing. 

Were any of these helpful?  

Do you have questions or tips that I missed? 

Please share with me your thoughts down below. 

Thanks for reading and WHATEVER you do – NEVER give up on your dreams.