How to use words in ways that attract more leads, sales, customers and long term business partners.
Listening – for some reason, when someone opens up and shares, and you listen while expressing sincere interest in them and their message – rapport is established. I remember one time being at an event and someone came up to talk to me. This person had followed me online for a while and was so …
Once upon a time a Buddhist & a Christian met on a path in the woods. They told each other their struggles & here’s what happened. The Buddhist told the Christian, “In meditation, you will find Nirvana.” The Christian told the Buddhist, “God will answer your prayers.” Each said in his own mind “That’s nice” …
I recently learned in The Marketing Seminar, with Seth Godin, that marketing is change. When I decided to buy my first online marketing training product back in 2009, I was sitting on the floor of a tiny bedroom with brown carpet and brown paneled walls, in a 1984 single wide trailer-house. I remember the moment …
The other day I was talking with a friend and she told me of an experience she was having in life. I said confidently, “Yes, I think I know exactly what you’re talking about.” I then related what I thought was a similar experience from my life and then asked, “Is that what you meant?” …
Having a view you can keep to yourself is 1 sign of maturity. A strange fact about human nature is that most people would prefer to hear a lie that supports their existing beliefs and decisions, than hear a truth that is contrary. This means that even when people ask for your opinion, unless they …
How can you stand out in a world that shouts? One way, is to be the one who whispers. Whispers the wisdom. Whispers the goodness. Whispers the light. Inspiration -> In spirit. Be that one. Allow the divine to speak through you. Allow the infinite light to shine through you. The divine whisper. You can hear …
Top Of Mind Awareness T.O.M.A Long content, short content. Great content, average content. What can beat them all? Consistent content. The power of the drip. The power of staying in front of your audience. Day by day. Email by email. Post by post. Small but powerful, like a drop of water boring a crevice into …
The same message, plastered everywhere. Parrot syndrome. Everyone repeating the same thing, over and over again in the marketplace. It creates a phenomena called ‘ad blindness’, which means people begin to become blind to the message because they’ve seen it before so many times. The solution? Be different, be unique, be yourself. Find your own …
Yesterday I saw person A endeavoring to refute statements put forth by person B by insulting person B, rather than addressing the substance of what person B had asserted. And many fell for it. It happens all the time. Bad logic. If a liar tells the truth, the truth does not become a lie. In the case …
Have you ever had that friend, who connects with you every so often, that when they do, you know the real reason their connecting is to sell you on their latest venture? Or how about that book, that on every other page has a pitch for an event, or some thread of hidden agenda that …
When you insult the message, you insult the messenger. I have been guilty of putting down things I was not ‘up’ on in the past and then I realized that every time I did this, I was turning people away from my ability to influence them for good both now and in the future. …