You’re leaving money on the table every time you send someone to a product-only page.
I was on a private coaching call recently when someone shared something they’d heard from another affiliate. “Don’t send someone to an income opportunity page if they’re only interested in the product.”
And honestly… I get it. The instinct behind that is solid. You want to give people the message that resonates with them the most. Nobody wants to feel like they walked into a timeshare presentation when they just wanted a vacation.
But here’s where that thinking can lose you money.
You don’t always know who’s open to earning more income. In fact, you almost never know. The person who says “I just want the product” might be one scroll away from thinking, “Wait… I could actually do this?”
My hunch, based on over 20 years of doing this, is that way more people are interested in making extra money than you’d guess.
So here’s my plan moving forward.
Send everyone to the income opportunity page. Every time. Even if they only wanted to learn about one of our products.
Then, tell them exactly where to go on that page to learn about the product they asked about.
Think about it like walking someone into a restaurant through the front door instead of the side entrance. They came for dinner – and they’ll get it. But now they also see the full menu. Maybe they notice something they didn’t even know they wanted.
They still get what they came for. But you’ve also put the full picture in their path.
If the opportunity catches their eye, great. If it doesn’t, no harm done. They found the product info right where you said it would be.
One of my favorite quotes comes from T. Harv Eker in Secrets of the Millionaire Mind:
“Poor people think in terms of either/or. Wealthy people think in terms of AND.”
Why show someone the product only… when you can show them the product AND the opportunity?
Now – this only works if your page is set up right. You can’t send someone to a 70-minute sales video and say “just skip to the 50-minute mark for the product info.” That’s no bueno.
The page you use, if you’re gonna do it this way, has to be setup so products and opportunity are easily referenced and located.
This is exactly why we built our turnkey residual system page the way we did.
Everything is broken into clear sections. Each product has its own section with its own video. The income opportunity is explained above them in its own dedicated section.
One page. Two audiences. Both served exactly the way they want to be served.
Product people find what they need. Opportunity people see the full picture. And everyone gets to see the best of what you have to offer – all in one place.
That’s not pushy. That’s smart.
Want to see what this looks like in action? Head over to BigResiduals.com to see the exact page I’m talking about. You’ll see how we set it up so it works for both product buyers and business builders — without making either one feel out of place.
And even if you don’t go check it out, remember the line above because it’s a great way to think even more prosperously.
Stop thinking either/or. Start thinking AND.
Thanks for reading!
Paul