Something great happened on our live coaching call today.
One of our members shared that she’d been putting out content — just being active, showing up, doing the work — and someone reached out to her and asked,
“What’s the company?”
That right there?
That’s a win! Wahooo!
She created enough curiosity that someone in her world stopped scrolling, paid attention, and raised their hand.
That’s what consistent activity does. It creates conversations you didn’t have to chase.
Now, here’s what she did next. She responded with something like, “This can explain it better than I can,” and sent the link. Clean. Simple. No overthinking it.
And honestly? That’s perfect!
That’s Option 1, and it works.
I want to give you an Option 2, because having both in your back pocket makes you more flexible — and flexibility in conversations is how you stop leaving opportunity on the table.
Option 2: Lead with a benefit before you send the link.
Here’s what that looks like.
Instead of sending the link right away, you give a short answer that connects to something the person might actually care about.
So when they ask, “What’s the company?” you could say something like:
“Oh, it’s a company that helps people build residual income. Do you know what residual income is?”
Now look at what just happened.
You didn’t pitch. You didn’t dump a link. You opened a door.
And that one question — “Do you know what residual income is?” — does three things at once.
First, it lets you find out if they’re even interested in what you’re about to show them.
Because if they’re not, why send the link?
You just saved yourself a follow-up that was never going to go anywhere.
Second, if they ARE interested, you’ve now framed what they’re about to see through a benefit they care about.
They’re not clicking a random link.
They’re clicking because they want to learn more about something that matters to them.
Third, it opens a real conversation.
And inside that conversation, you might find out something about their life — a problem they’re dealing with, a dream they haven’t given up on — that connects directly to what you’re going to show them.
And when you can connect what you have to what they actually want?
That’s when people don’t just click the link. They watch the whole thing. They fill out the form. They show up to the next step.
Think about it like this.
Imagine someone hands you a wrapped gift with no context. You might open it, you might not. Depends on how busy you are, how curious you feel.
Now imagine someone says, “Hey — I know you’ve been wanting to spend more time with your kids without worrying about money.
I think this might help.” And THEN they hand you the gift.
You’re opening that thing immediately.
Same principle.
Now I want to be clear: both options are valid.
Neither one is right or wrong.
Option 1 is clean and efficient. Option 2 gives you a bit more control over the conversation and tends to increase the chances that someone actually engages with what you send.
The real takeaway?
Have both in your tool belt.
Sometimes you’ll send the link and follow up a week later — “Hey, did you get a chance to check that out?”
That works too.
But when you have the opportunity to have a quick conversation first, find out what matters to the person, and connect the dots for them before they click… I think you’ll find that more people actually look.
More people take the next step.
Keep creating content. Keep showing up. Keep getting people to ask questions.
And when they do — now you’ve got two ways to handle it.
And if YOU’VE been looking for a way to build residual income — the kind that keeps paying you whether you’re working or not — that’s exactly what we’ve built.
It’s a simple, turnkey system designed for people who want to build a real online income without needing a huge following, tech skills, or years of experience to get started.
If that sounds like something worth looking at, click here to check it out.
No pressure.
Just take a look and see if it makes sense for you.
Thanks for reading and whatever you do, always go for your dreams!
Paul